The importance of a music video especially as a tool for music promotion cannot be overemphasized (see grammar *cool* ) One of the major fears of gospel artistes, I believe in making music video apart from the video quality is majorly content.
Yup. CONTENT. What is in that 4 to 5 minutes movie with your song playing that would keep viewers glued to their TVs or mobile devices and want to watch it again.
The Secular music industry has surpassed the gospel music industry by far owing to the quality of the videos released on a daily basis. This we can attribute mostly to poor funding /sponsorship, hence these gospel acts have to make do with what they have usually from their own private pockets.
CONTENT: Secular videos are usually characterized by one single theme; VANITY. This is portrayed in the emphasis of money (which most do not have in real life 😛 ), alcohol, parties and clubbing, and nudity/sex. Let’s just say the goal is to incite the vanity in man which we as Christians are supposed to have control over. We are not slaves to money, sex, alcohol etc. We have dominion over these things.
Joe Praize’s Alpha and Omega video directed by Holmes is really BEAUTIFUL and an EXCELLENT job in terms of quality pictures. It can stand shoulders high with the videos shown on MTV and SOUNDCITY. I am so proud of that quality. But that’s not all to a gospel video, is it? NOPE!!!
This song is a great song of worship exalting the GREATNESS and AMAZING QUALITIES of our God. It’s an expression of how we as God’s children should relate with our Lord and Saviour creating an atmosphere of worship all our lives.
So me and my crew … (Did you actually think I do this alone?*tongue out*). Yea, we watched this video which is supposed to be a song of WORSHIPm, yet all we felt was the very same feeling one would feel when watching a WIZKID or a D’BANJ.
Joe wakes up in an expensive apartment (no wahala), says his prayers (no wahala). Then wahala starts when he enters his indoor garage from outside his house (ok, maybe that’s how the house was built sha). I initially though it was to show off the electronically controlled garage opening system. Then he enters a very expensive car (I’m not a car person, someone please help with that brand! *covers face* ) while he sings. Then he arrives to meet up some friends on a yacht, sipping “red non-alcoholic wine” *whistling* Then I’m wondering.
What’s the correlation between showing off riches/wealth (flashy house, car and yacht) and a song of worship. If it was a thanksgiving song; that is, showing forth what God has done, no wahala but a worship song (showing forth who God is)??? I beg to differ.
GOD IS NOT ABOUT AND IS NOT IN THINGS.
Ok, moving on. Joe joins his “band mates”. All white band mates. I will not say anything about this although I’m pretty lost why it’s an “all white” band (the back-up ladies try sha in acting their parts). While the band “ministers” to empty seats. Well, that could just be the concept abi?
This is all my opinion though but I just feel that whatever work is done by a Christian, minister or not, should bring hope to the world and strength, edification, encouragement to God’s people as well as be an offering unto God.
On a final note, someone please tell JOE PRAIZE to remove the shades. Thank you.
Please add your thoughts on this matter. Thanks
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